Losing Favor Over a Promotional Sweepstakes

When I am asked what I write about in my blog, I have usually listed politics, religion, social issues, travel, and whatever is on my mind. Now I have had over 50,000 Let's Let Al Unser, Sr. Answer Thatpeople view my posts here, I see the posts that are about businesses or services that I have written about are just as popular. So now I add consumer advocacy to my list of topics. This post describes how a product/business that I liked A LOT has lost favor with me over a sweepstakes. There was a time that entering my sweepstakes was an easy and pleasant way to pass my time whether I am down because of my Multiple Sclerosis or just passing some time with the hopes I could win something. Winning “The Fastest Seat In Sports” sweepstakes from http://www.shophonda.com last year was a highlight that has kept me motivated to keep entering sweeps. But now I know that little thought is put into how some sweepstakes are set up and designed. It makes me wonder, have sweepstakes designers ever consulted with a “sweeper” (a name I call people like me that enter lots of sweepstakes) about the sweeps they are designing?

An example of a poorly designed sweeps and prize, I highlight the “Take Off With Biscoff” sweepstakes (http://takeoff.votigo.com/takeoff). This is a sweeps that checks off Biscoff Sweepsmany of my bad sweeps pet peeves. Peeve 1 – Making it seem simple, but it is not! It says, “You can WIN A TRIP by Biscoff Photo Rulesuploading a photo. Tell us how Biscoff Cookies – The Airline Cookie – elevates your day! Upload a photo showing how you enjoy Biscoff Cookies, for a chance to win a Trip for two to Europe and more prizes“. This seems simple enough… but check out the photo of the entry requirements for the photo – WAY too many to mention! All of this just to enter. Yes it is best to “study” ALL of the rules so you can enjoy their promotion!  lol

Peeve 2 – “Public  voting”. After someone jumps the hoop to get entered… then you only think Biscoff Determinationyou are at the mercy of the public to vote if your entry even makes the gallery. Then it is only a competition for people who have skills that make their entry more interesting than the others, not something most will, can, or have time to do for ONLY A CHANCE to win a prize. But guess what… even if your entry gets the most “votes” does not mean you win. The public “vote is only 40% of how a winner is determined. The other 60% is from a “Sponsor-selected panel of judges”. I include a photo of how the winner is determined and see if you understand it with a simple reading or do you have to reread and calculate in your head what they are saying!  Study a little more! lol

Peeve 3 – The prize! Yes, I even have issue with the prize. Why would I have issue with the prize? A 3 day/2 night trip to Europe. What do you actually get with this trip? JetlagFirst let’s pretend you are healthy (I have MS and eliminate myself from this scenario), you spend day 1 basically flying to the sponsor determined destination in Europe… that’s right, the sweeps does not even tell you where you are going!  lol Now to me, destination unknown would be fun. But after spending pretty much a day getting there and spending night 1 in bed exhausted and jet-lagged after flying over several time zones, you have day 2 to drag though. So on day 2 of a 3 day trip, you do as much as you can before having to get back to the hotel so you can spend night 2  to get ready for day 3… flying home!  lol Sweepstakes in the US with US destinations that have a 3 day/2 night trips is really silly… so why did anyone think a 3 day/2 night international trip would be a good idea? Sounds penny-pincher to me and we know penny-pincher trips are so much fun!!! So, the only real option for most would be to take the alternate $4,000 gift card – which is what I would HAVE to do.

Now with all the sweeps in enter, why has this one set me off and inspired me to write a post about it? See the vague e-Biscoff Rejectionmail I got after trying to jump their hopes to enter this sweeps! I had posted this photo of clouds out my window flying. DSC00016Even after being rejected and studying the rules again… I do not see any violations of the rules.  I told a sap story of asking for extra Biscoff Cookies from flight attendants so I could share them with my Mom after my flights, Cookies with my Mom elevates my day. There is a very small chance the hashtag  #takeoffwithbiscoff may not have pasted when I copied and pasted it into my comment. But still, and e-mail that does not say what I did wrong does not inspire me to take (waste) the time to try again for a minuscule CHANCE to win a trip that would be challenging at the least for someone with MS. So I chose to take (waste) my time writing this post.

The alternate $4,000 gift card would be life changing for someone in my situation, just as would winning the First Prize of 50,000 Delta SkyMiles would be GREAT. But now, even winning the Second Prize, a years worth of Biscoff Cookies, would only leave a bad taste in my mouth! I see in the gallery of the sweepstakes that many others must have studied the rules better than me and entered successfully and I wish them luck! So if I accomplish anything in a sense of advocacy with this post… it would be that ANY company using sweepstakes consider that you want your sweeps to be simple and FUN and Biscoff Cookies (Lotus Bakeries North America) missed the mark with me on this promotion and caught me in the right mood that rejecting my entry just pissed me off! I think you can also guess that The Biscoff Coffee Corner is off my itinerary during my August trip to San Francisco.

 

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One thought on “Losing Favor Over a Promotional Sweepstakes

  1. Leonard

    Hey Tom,
    Nice to hear from you again. I will be coming to Medellin, in September. I hope to see you at Donde Aquellos. Take good care. I hope you are well.

    Leonard

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